Publication: Hospitality And Catering News
What? Bringing Buyers and Sellers Together
Story: Fast Track Franchise Success for Roomzzz Aparthotel: New Scottish sites
Story Covered: 26th February 2013
STARTS: After announcing two new sites in Liverpool and Chester at the beginning of 2013, Roomzzz Aparthotel have stepped up their expansion plans and have revealed a further two new sites in prime locations in Glasgow and Edinburgh.
The Roomzzz brand has been gathering prominence and status in the industry since 2006 with a tried and tested methodology for the successful operation of Aparthotels. Mark Walton Head of Roomzzz Aparthotel UK comments:
“’Our approach is simple – we give our customers exactly what they require when they are travelling, our rates are transparent, and our offering consistent and in line with expectations.”
After a strong year of trading in 2012 which saw soaring averages of 87% occupancies across all sites and a 16% increase on 2011, Roomzzz have a solid demand from franchise partners waiting to join them. The franchise strategy for Roomzzz is to feature in key City centre locations in major Cities in the UK, so having dominated the hotel scene in Leeds, Manchester and more recently Newcastle with a new £6M Aparthotel, the brand is pursuing more strong and desirable locations.
Recent successful franchise sign-ups include sites in Chester and Liverpool which reflect the Roomzzz desire to be present in lively, on trend and vibrant places. Roomzzz are well known for their impact on attracting visitors into Cities due to their loyalty scheme, which sees guests divert their route to their nearest Roomzzz location. Figures show that loyal Roomzzz guests will frequent their favourite location even if it means travelling up to 10 miles out of their way.
The news of two Scottish additions to the portfolio will bring Roomzzz locations to 9 in total and they aren’t stopping there: the brand is already in discussions with 2 southern locations and are actively seeking a dynamic franchise partner for a central London site.