It was never the intention of the Roomzzz Aparthotel brand to be content with smashing targets or satisfied with achieving record sales figures in 2011.
Expansion through a rigorous franchise programme has always been the driving force behind the brand with Head of Roomzzz Aparthotel UK – Mark Walton at the helm. And as Newcastle City comes on board – the latest announcement from Roomzzz Aparthotel UK is that the brand is on track to achieve their forecasted double figures by 2014.
2012 sees the brand surge forward to open their fifth site within 6 years. Newcastle City is located in Friar House in the City Centre – a large Georgian House originally built in the 1700’s. Roomzzz Aparthotel is currently undergoing a sympathetic restoration programme on the Grade II listed building which will house 44 lifestyle driven and luxurious apartments and suites including a duplex penthouse.
Originating in Leeds the brand established in 2006 and remains steadfast with their strategic positioning in the hospitality industry. The brand has made a documented impact within the industry from a design point of view, as well as being a serious innovator in the industry from an operations perspective.
Head of Roomzzz Aparthotel UK Mark Walton comments ‘Our franchise team’s methodology is focused on delivering prime locations which match our brand’s principles. We also have a proven track record of delivering not only ground breaking industry averages but of developing an operations system which allows us to work on bucking trends within the marketplace. We are incredibly proud of our ability to break moulds, drive innovation which ultimately are the springboard to our brand expansion.’
Roomzzz aim to change the way a brand, which falls into the ‘affordable’ bracket is perceived, has been achieved through Roomzzz ethos and high standards since launch.
Walton continues, ‘the brand is evolving, morphing into a force which is smashing historic growth patterns and sales figures. Our investment into researching the marketplace, current and future trends is considerable and this knowledge has enabled us to make bold directional changes to drive and keep up with demand’.
Roomzzz are known for their own take on deciphering their target audience and tailoring the appeal of the brand to match and manage expectation of customers across all Roomzzz Aparthotel sites. Smart marketing techniques champions customer interaction and weaves loyalty and measurability throughout the brand.
Head of Roomzzz Aparthotel, Mark Walton concludes, ‘The Roomzzz Aparthotel franchise model is accepted as an exciting investment. We are in discussions with several more franchisee partners including a site in Glasgow.’
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